Don't miss this "only-in-San Francisco" ice cream sandwich which was invented in 1928 and served at the "It Stand" at Playland-at-the-Beach on the Great Highway. Playland is long gone, replaced by condos. However, the "It's It" survives and thrives, still produced locally. This unique treat consists of a generous dollop of vanilla ice cream wedged between a pair of oatmeal cookies and laminated with chocolate.Available in store freezer sections through the Bay Area or have them delivered right to your door direct from their factory in Burlingame!
